A logo should be many things, but most importantly I think they should be unique to your vision.

A logo should be many things. It should be aesthetically pleasing and functional. Most importantly however, I think it should be unique to your vision. It will become the foundation of your business and you should be proud of it.

I really enjoy creating my logo concepts by hand. This makes them truly unique and identifiable. I blend hand made elements with fonts and make small adjustments to set it apart from a standard typeface and truly make it yours.

My aim with my Gance logo was to push the limits of what a logo can be. That it would challenge the norm. It isn’t easily legible, and I asked myself during the process, does it have to be? When we think of McDonalds, we think of the arch. When we think of Nike, we think of the tick.

What about a logo for a logo designer? Does it have to fit in a small social media icon?

I knew I needed something special, that showcased my abilities in typographical art form. I wanted it to be ultra modern and to set me apart from anything average.

Even though my logo might not be seen as art, art makes us ask questions. And questions make us move forward as a society.